Portal Implementation
With the aggressive competition between companies, price optimization is a necessity. But if you loose focus on customer, sales will suffer.
Understanding what customers perceive as value-added is the most prized asset a company can possess, but it must be adequate for each product and market segment. It can be customer support, better information, easy shopping, faster delivery, discounts, etc.
The way a company interacts with the customer should reflect those findings. Let’s take customer support for example: the implementation of a process that handles customer claims independently of the channel (phone, presence, portal) in a quick and simple way can be a differentiator.
Nevertheless, customer portals are not the only tool that a company needs to focus on. Their intranet will enable employees to quickly find and access information and applications relevant to their roles and responsibilities, thus increasing the ability to perform their jobs faster, more accurately, and with the confidence that they have the right information.
The ease of access to information contributes to better collaboration between people, be them co-workers, partners or customers, without the need for physical presence and long meeting hours. Making vital information available, anytime and anywhere, is paramount in a global work environment spanning several time zones.